Be Different. Be Deviant.
This was a university set brief called ‘the big idea’. It was a short project only lasting three weeks. In this three weeks we were tasked to build a project as a response to word that we would choose from a list of preprepared words. I chose 'deviant' as I thought it would be a great word to start learning more about and it's true meaning.
For this project my goals were to step out of my comfort zone. I wanted this to be a project which I did as much as I could with the time that I had. As three weeks was not a lot of time, this would test my skills under pressure. I decided to create a campaign which would ask it's audience to reconsider their preconceptions of the word 'deviant'. I created a five poster series using famous misfits as the main focus. The campaign is meant to persuade people to think twice before using the word in a negative light.