Be Different. Be Deviant.
This was a university set brief called ‘the big idea’.
It was a short project only lasting three weeks. In
this three weeks we were tasked to build a project
as a response to word that we would choose from
a list of preprepared words. I chose 'deviant' as I
thought it would be a great word to start learning
more about and it's true meaning.
For this project my goals were to step out of my
comfort zone. I wanted this to be a project which
I did as much as I could with the time that I had.
As three weeks was not a lot of time, this would
test my skills under pressure. I decided to create
a campaign which would ask it's audience to
reconsider their preconceptions of the word 'deviant'.
I created a five poster series using famous misfits
as the main focus. The campaign is meant to
persuade people to think twice before using the
word in a negative light.